Our Client operates in entertainment business by providing gaming services and managing casinos.

For the new office opening in Italy (Florence) we are looking for:

DIGITAL CONTENT SPECIALIST - Florence

Job brief

We are looking for a qualified Content specialist to join our international OlyBet´s team. You will be responsible for creating, improving and maintaining content on website and page to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

Our ideal candidate is an experienced professional with demonstrable creative writing skills. As a Content specialist, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you.

Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

Main responsibilities

• Develop content strategy for website and  owned channels aligned with short-term and long-term marketing targets
• Collaborate with marketing and design teams to plan and develop content, style and layout for the websites and social media
• Create and publish engaging content (articles, videos) while keeping it up to date
• Work with content writers, bloggers and edit, proofread and improve their posts
• Use content management systems to analyze website traffic and users engagement metrics
• Manage content distribution to online channels and social media platforms to increase web traffic
• Develop an editorial calendar and ensure content team is on board
• Ensure compliance with law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw audience’s attention

Skills

• Proven work experience as a Content specialist
• Familiar with sports or a fan of the football.
• Hands on experience with MS Office and WordPress
• Hands on experience with video edit programs.
• Technically minded with knowledge of HTML and web technologies
• Knowledge of SEO and web traffic metrics
• Familiarity with social media
• Excellent writing skills in Italian and Englisg.
• Attention to detail
• Good organizational and time-management skills
• BSc degree in Journalism, Marketing, media studies, computer science or relevant field