Customer Engagement Sportsbook Manager

Descrizione

Our Client operates in entertainment business by providing gaming services and managing casinos.

For the new office opening in Italy (Florence) we are looking for:

Customer Engagement Sportsbook Manager - Florence

He/she is responsible for development and execution of sports campaigns portfolio and targeted offers for existing clients, as well as managing sports customer base activity and NGR.

 

Responsibilities:

  • Coordination with global and regional marketing and trading team to develop campaigns plan aiming different customer base segments on monthly and weekly basis.
  • Development of new sports offers and bonusing mechanics as well as their terms and conditions.
  • Development and testing of new sports campaign ideas and segments, including briefs, copy, goals and KPIs.
  • Management of customer base lifecycle starting from onboarding to development, cross-sell, retention and win-back.
  • Co-operation with Analytics Team on customer segmentation and analytics, including campaigns post-analysis and optimization, ROI and costs, offers and bonus spend efficiency.
  • Management of promotional tools, channels and bonus tools development and utilization, as well as coordination with IT department for development roadmap and implementation.
  • Co-operation with Designs department on development of design concepts for promo campaigns and offers.
  • Close coordination with customer support to provide transparence and visibility for CS agents on existing campaigns, support in agents education and further complaints/requests resolution.
  • Management of Customer Engagement Executives in regards of campaigns plan and bonus mechanics execution as well as data management and post-analysis.
  • Delivery of Engagement campaigns and offers according to the plan, including e-mail, SMS marketing, website, Social Media re-targeting and other digital channels available.
  • Managing Engagement campaigns as full-scale projects according to Engagement Campaigns Production procedure.
  • Development and provisioning of bonusing programs to support existing clients dedicated campaigns and offers.
  • Development of customer lifecycle set of campaigns supporting onboarding, deposits, retention and reactivation life stages.
  • Delivery of the specific local Italian market focused public campaigns, personal offers and other content for existing clients.
  • Close co-operation with local Marketing teams in terms of pushing Engagement promotions to Social Media channels for re-targeting purposes.

 

Requirements:

  • Sport enthusiast, strong knowledge of sports (local and international)
  • Previous experience of working in a sport CRM/marketing in the online gaming industry is essential
  • Highly customer-centric with great understanding of a customer lifecycle, behavior and customer journeys
  • Passion to drive optimization through quantitative & qualitative insights
  • Good knowledge of CRM communication channels and overall campaign Best Practice
  • Strong cross-functional coordination
  • Strong Time Management skills

 

 

Luogo di lavoro:

Harju

Disponibilità:

Assunzione diretta

Tipologia:

Full Time

Data pubblicazione:

02/02/2022

Codice annuncio:

382605

Visualizzazioni annuncio:

2439

Nome filiale:

676 DIVISION MPP ROMA

Numero di candidati ricercati:

1
NOTE LEGALI:
Manpower è una compagnia eticamente responsabile. Il servizio è gratuito. I candidati ambosessi (L.903/77 - D.Lgs. n.198/2006) sono invitati a leggere l'informativa Privacy su www.manpower.it Aut. Min. Prot. N. 1116 - SG - del 26/11/04.
Il titolare della registrazione e/o candidatura dichiara di essere a conoscenza delle sanzioni penali previste in caso di dichiarazioni mendaci o contenenti dati non più rispondenti a verità come previsto dal D.P.R. nº445 del 28.12.2000

Customer Engagement Sportsbook Manager

Harju
Assunzione diretta
Full Time
02/02/2022
382605
2439
676 DIVISION MPP ROMA
1

Descrizione

Our Client operates in entertainment business by providing gaming services and managing casinos.

For the new office opening in Italy (Florence) we are looking for:

Customer Engagement Sportsbook Manager - Florence

He/she is responsible for development and execution of sports campaigns portfolio and targeted offers for existing clients, as well as managing sports customer base activity and NGR.

 

Responsibilities:

  • Coordination with global and regional marketing and trading team to develop campaigns plan aiming different customer base segments on monthly and weekly basis.
  • Development of new sports offers and bonusing mechanics as well as their terms and conditions.
  • Development and testing of new sports campaign ideas and segments, including briefs, copy, goals and KPIs.
  • Management of customer base lifecycle starting from onboarding to development, cross-sell, retention and win-back.
  • Co-operation with Analytics Team on customer segmentation and analytics, including campaigns post-analysis and optimization, ROI and costs, offers and bonus spend efficiency.
  • Management of promotional tools, channels and bonus tools development and utilization, as well as coordination with IT department for development roadmap and implementation.
  • Co-operation with Designs department on development of design concepts for promo campaigns and offers.
  • Close coordination with customer support to provide transparence and visibility for CS agents on existing campaigns, support in agents education and further complaints/requests resolution.
  • Management of Customer Engagement Executives in regards of campaigns plan and bonus mechanics execution as well as data management and post-analysis.
  • Delivery of Engagement campaigns and offers according to the plan, including e-mail, SMS marketing, website, Social Media re-targeting and other digital channels available.
  • Managing Engagement campaigns as full-scale projects according to Engagement Campaigns Production procedure.
  • Development and provisioning of bonusing programs to support existing clients dedicated campaigns and offers.
  • Development of customer lifecycle set of campaigns supporting onboarding, deposits, retention and reactivation life stages.
  • Delivery of the specific local Italian market focused public campaigns, personal offers and other content for existing clients.
  • Close co-operation with local Marketing teams in terms of pushing Engagement promotions to Social Media channels for re-targeting purposes.

 

Requirements:

  • Sport enthusiast, strong knowledge of sports (local and international)
  • Previous experience of working in a sport CRM/marketing in the online gaming industry is essential
  • Highly customer-centric with great understanding of a customer lifecycle, behavior and customer journeys
  • Passion to drive optimization through quantitative & qualitative insights
  • Good knowledge of CRM communication channels and overall campaign Best Practice
  • Strong cross-functional coordination
  • Strong Time Management skills

 

 

NOTE LEGALI:
Manpower è una compagnia eticamente responsabile. Il servizio è gratuito. I candidati ambosessi (L.903/77 - D.Lgs. n.198/2006) sono invitati a leggere l'informativa Privacy su www.manpower.it Aut. Min. Prot. N. 1116 - SG - del 26/11/04.
Il titolare della registrazione e/o candidatura dichiara di essere a conoscenza delle sanzioni penali previste in caso di dichiarazioni mendaci o contenenti dati non più rispondenti a verità come previsto dal D.P.R. nº445 del 28.12.2000