Customer Engagement Casino Manager

Descrizione

Our Client operates in entertainment business by providing gaming services and managing casinos.

For the new office opening in Italy (Florence) we are looking for:

Customer Engagement Casino Manager is responsible for development and execution of casino campaigns portfolio and targeted offers for existing clients, as well as managing casino customer base activity and NGR.

 

Responsibilities:

  • Coordination with global and regional Marketing and Games of Chance team to develop campaigns plan aiming different customer base segments on monthly and weekly basis.
  • Development of new casino offers and bonusing mechanics as well as their terms and conditions.
  • Development and testing of new casino campaign ideas and segments, including briefs, copy, goals and KPIs.
  • Management of customer base lifecycle starting from onboarding to development, cross-sell, retention and win-back.
  • Co-operation with Analytics Team on customer segmentation and analytics, including campaigns post-analysis and optimization, ROI and costs, offers and bonus spend efficiency.
  • Management of promotional tools, channels and bonus tools development and utilization, as well as coordination with IT department for development roadmap and implementation.
  • Co-operation with Designs department on development of design concepts for promo campaigns and offers.
  • Close coordination with customer support to provide transparence and visibility for CS agents on existing campaigns, support in agents education and further complaints/requests resolution.
  • Management of Customer Engagement Executives in regards of campaigns plan and bonus mechanics execution as well as data management and post-analysis.
  • Delivery of Engagement campaigns and offers according to the plan, including e-mail, SMS marketing, website, Social Media re-targeting and other digital channels available.
  • Managing Engagement campaigns as full-scale projects according to Engagement Campaigns Production procedure.
  • Development and provisioning of bonusing programs to support existing clients dedicated campaigns and offers.
  • Development of customer lifecycle set of campaigns supporting onboarding, deposits, retention and reactivation life stages.
  • Delivery of the specific local Italian market focused public campaigns, personal offers and other content for existing clients.
  • Close co-operation with local Marketing teams in terms of pushing Engagement promotions to Social Media channels for re-targeting purposes.

 

Requirements:

  • Casino enthusiast, strong knowledge of casino games and customers behavior
  • Previous experience of working as a CRM/marketing in the online gaming industry is essential
  • Highly customer-centric with great understanding of a customer lifecycle, behavior and customer journeys
  • Passion to drive optimization through quantitative & qualitative insights
  • Good knowledge of CRM communication channels and overall campaign Best Practice
  • Strong cross-functional coordination
  • Strong Time Management skills

Luogo di lavoro:

Harju

Disponibilità:

Assunzione diretta

Tipologia:

Full Time

Data pubblicazione:

02/02/2022

Codice annuncio:

382588

Visualizzazioni annuncio:

1695

Nome filiale:

676 DIVISION MPP ROMA

Numero di candidati ricercati:

1
NOTE LEGALI:
Manpower è una compagnia eticamente responsabile. Il servizio è gratuito. I candidati ambosessi (L.903/77 - D.Lgs. n.198/2006) sono invitati a leggere l'informativa Privacy su www.manpower.it Aut. Min. Prot. N. 1116 - SG - del 26/11/04.
Il titolare della registrazione e/o candidatura dichiara di essere a conoscenza delle sanzioni penali previste in caso di dichiarazioni mendaci o contenenti dati non più rispondenti a verità come previsto dal D.P.R. nº445 del 28.12.2000

Customer Engagement Casino Manager

Harju
Assunzione diretta
Full Time
02/02/2022
382588
1695
676 DIVISION MPP ROMA
1

Descrizione

Our Client operates in entertainment business by providing gaming services and managing casinos.

For the new office opening in Italy (Florence) we are looking for:

Customer Engagement Casino Manager is responsible for development and execution of casino campaigns portfolio and targeted offers for existing clients, as well as managing casino customer base activity and NGR.

 

Responsibilities:

  • Coordination with global and regional Marketing and Games of Chance team to develop campaigns plan aiming different customer base segments on monthly and weekly basis.
  • Development of new casino offers and bonusing mechanics as well as their terms and conditions.
  • Development and testing of new casino campaign ideas and segments, including briefs, copy, goals and KPIs.
  • Management of customer base lifecycle starting from onboarding to development, cross-sell, retention and win-back.
  • Co-operation with Analytics Team on customer segmentation and analytics, including campaigns post-analysis and optimization, ROI and costs, offers and bonus spend efficiency.
  • Management of promotional tools, channels and bonus tools development and utilization, as well as coordination with IT department for development roadmap and implementation.
  • Co-operation with Designs department on development of design concepts for promo campaigns and offers.
  • Close coordination with customer support to provide transparence and visibility for CS agents on existing campaigns, support in agents education and further complaints/requests resolution.
  • Management of Customer Engagement Executives in regards of campaigns plan and bonus mechanics execution as well as data management and post-analysis.
  • Delivery of Engagement campaigns and offers according to the plan, including e-mail, SMS marketing, website, Social Media re-targeting and other digital channels available.
  • Managing Engagement campaigns as full-scale projects according to Engagement Campaigns Production procedure.
  • Development and provisioning of bonusing programs to support existing clients dedicated campaigns and offers.
  • Development of customer lifecycle set of campaigns supporting onboarding, deposits, retention and reactivation life stages.
  • Delivery of the specific local Italian market focused public campaigns, personal offers and other content for existing clients.
  • Close co-operation with local Marketing teams in terms of pushing Engagement promotions to Social Media channels for re-targeting purposes.

 

Requirements:

  • Casino enthusiast, strong knowledge of casino games and customers behavior
  • Previous experience of working as a CRM/marketing in the online gaming industry is essential
  • Highly customer-centric with great understanding of a customer lifecycle, behavior and customer journeys
  • Passion to drive optimization through quantitative & qualitative insights
  • Good knowledge of CRM communication channels and overall campaign Best Practice
  • Strong cross-functional coordination
  • Strong Time Management skills
NOTE LEGALI:
Manpower è una compagnia eticamente responsabile. Il servizio è gratuito. I candidati ambosessi (L.903/77 - D.Lgs. n.198/2006) sono invitati a leggere l'informativa Privacy su www.manpower.it Aut. Min. Prot. N. 1116 - SG - del 26/11/04.
Il titolare della registrazione e/o candidatura dichiara di essere a conoscenza delle sanzioni penali previste in caso di dichiarazioni mendaci o contenenti dati non più rispondenti a verità come previsto dal D.P.R. nº445 del 28.12.2000